Welcome to the SEMA Show New Products Showcase Registration

The SEMA Show New Products Showcase is the #1 buyer and media destination. The Showcase is available to all exhibitors and is a unique opportunity to increase exposure and gain additional publicity. Don’t miss this chance to unveil your latest and greatest product to key players in the industry.
Your first product entry in the New Products Showcase is free, all additional entries are $75 if entered on or before Oct. 6, $150 each thereafter. Entries submitted on-site will be accepted on a space-available basis.
To Enter a New Product or Featured Product.
To Edit or Finish an existing New Product or Featured Product entry.

Click here to read the Rules & Guidelines about entering, delivering and displaying your New Products and Featured Products.